My First Deep Dive into Data (And What I Learned About My Future Career)
📝 TL;DR
How It Started
As I am getting into data analytics, I wanted to figure out: which analyst path should I go for?
Data Source
15,000+ analyst job postings from Arbetsförmedlingen (2016–2024).
Skills Demonstrated
SQL, Excel, Tableau, AI assisted Python, end-to-end project design.
Key Findings
- Digital Analysts make up the largest share of postings (38.5%), followed by Business Analysts (29.9%) and Data Analysts (15%).
- The job market exploded during COVID recovery (a 100% surge in 2021-2022), but it cooled off in 2023–2024 as the market normalized and the economy weakened.
- Half of all opportunities are in Stockholm, but Västra Götaland offers a stronger concentration of Business Analyst roles.
- SQL is the most in-demand technical skill, and Looker and Python show the fastest growth.
1. Introduction: Why This Project
The Motivation
When I first got into data analytics, I realized there are tons of different analyst positions and I wasn’t sure what makes them different.
This project serves three purposes:
- Figure out which analyst path makes the most sense for someone with my background and interests.
- Get hands-on practice with a complete analytics workflow – from extracting and cleaning data to analyzing and visualizing it.
- Test out AI-assisted coding, even though I only know basic SQL and have zero Python experience.
2. Data Source & Methods
Data Source
- Arbetsförmedlingen (Swedish Public Employment) API https://arbetsformedlingen.se/om-webbplatsen/apier-och-oppna-data. /em
- Coverage: 2016-2024, ~15,000 analyst job postings, 6 analyst roles (Digital, Business, Data, BI, Operations, Commercial) chosen based on personal career interests.
Methods
- AI-assisted coding: I used AI to help write the Python scripts, then adapted and validated the code myself. Since I’m still early in my learning journey, I focused on understanding the overall data pipeline rather than spending excessive time on syntax. This gave me a solid big-picture view of what data professionals actually do day-to-day.
- Role classification: Job titles were mapped to analyst categories using a Python keyword mapping script (covering both Swedish and English).
- Skill extraction: Python text-mining rules were applied, with synonym mapping (e.g., “SQL” vs. “Structured Query Language”).
- Handling duplicates: For time-series analysis, I kept duplicate postings with unique IDs since they show real demand patterns; But for skill analysis, I consolidated duplicates by content to avoid skewing the results.
- Data removal: Headhunter companies were removed from employer analysis since they don’t represent the actual hiring companies.
- Validation: I manually reviewed 100 job postings to check data accuracy.
Process
- Data Extraction: Used AI-assisted Python to script job postings from the API.
- Data Cleaning: SQL queries to pull relevant field and Python text mining to extract skills from job descriptions.
- Validation A: Manual review of 100 postings.
- Analysis: Excel.
- Visualization: Tableau dashboards.
- Validation B: Light comparison with industry reports.
Limitations
- Single data source: Arbetsförmedlingen tends to over-represent large companies and public sector jobs, while under-representing startups and international companies.
- Time lag: Data covers only 2016–2024, so may miss the most recent market changes.
- Limited Validation.
3. Analysis: Job Market Reality Check
Market Demand Hierarchy:
- Digital Analyst: 38.5% (highest demand, driven by companies’ focus on marketing analytics).
- Business Analyst: 29.9% (second largest, but sensitive to economic conditions. When the economy slowed in 2023-2024, Business Analyst postings dropped significantly).
- Data Analyst: 15.0% (smaller share, but growing fast at +27% CAGR).
- BI Analyst: 11.4%.
- Operations Analyst: 2.9%.
- Commercial Analyst: 2.4%.
Economic Impact Patterns:
- COVID Boom (2020-2021): Job postings doubled due to company expansions and digitalization.
- Reality Check (2023-2024): Job market cooled off significantly as the market normalized and the economy weakened.
- Seasonality: 40% fewer postings in July and August (Swedish summer effect).
Dashboard A – Market Overview
4. Analysis: Geographic Intelligence
Analyst opportunities are highly concentrated: nearly 90% of all postings are clustered in just three regions – Stockholm, Västra Götaland, and Skåne.
Regional Specialization
Stockholm (≈50% of all jobs):
- Strong focus on Digital Analysts (+8% vs Västra Götaland)
- Under-represented in Business Analysts (-11% vs Västra Götaland)
- Reasons: tech and startup ecosystem
Västra Götaland (≈25%):
- Leads in Business Analyst opportunities
- Reasons: concentration of manufacturing and traditional industries
Skåne (≈15%):
- BI Analyst specialization (+6% vs Stockholm and Västra Götaland)
- A balanced and diversified analyst job market
Dashboard B – Regional Analysis
5. Analysis: Employer Landscape
Top Hiring Companies (100+ postings)
Traditional Enterprises: Swedbank, IKEA, Volvo, Electrolux, Scania Digital Agencies: Noor Digital, Leadstar Media, Mild Media Consulting Firms: Columbus, Sogeti, Sopra Steria
Role-Specific Employer Patterns
Demand varies significantly by employer type.
- BI Analysts: Concentrated in consulting firms (Columbus, Sogeti), suggesting project based demand for specialized expertise.
- Business Analysts: Dominated by large enterprises (Volvo, IKEA, SAAB), where process optimization, stakeholder alignment, and operational excellence are business priorities.
- Digital Analysts: Split among specialized agencies, e-commerce companies and startups, where digital performance and customer acquisition are fundamental.
- Data Analysts: Retail and automotive leaders (H&M, ICA, Volvo), where customer insights and operational data drive competitive advantage.
Dashboard C – Employer Landscape
6. Analysis: Skills & Requirement
Skills Analysis
- Languages: Swedish (39% of all postings), English (38%)
- Soft Skills: Collaboration (27%), Communication (25%)
- Tools: SQL (15%), Excel (15%)
Universal Requirements:
Growth Skills (2022-2024 trend):
- Python: +8% growth
- Looker: +70% (challenging Tableau/PowerBI)
Role Differentiation

High Technical Demand:
- Data Analyst: Python, R, Statistics, SQL
- BI Analyst: SQL, Consultant
High Business Demand:
- Business Analyst: Stakeholder Management, Communication
- Commercial Analyst: Sales, Pricing, Excel
Function Specialized:
- Digital Analyst: Google Analytics, SEO
- Operations Analyst: Supply Chain, Process Improvement
Dashboard D – Skill Matrix
The size of each square represents the frequency of a skill within a role, the larger the square, the more frequently the skill is required.
The color of each square shows how over- or underrepresented a skill is across roles, red indicates overrepresentation, blue indicates underrepresentation.
Dashboard E – Key Skills Evolution
7. Takeaways & Reflections
What I discovered through this project:
- Business Analyst roles appear highly communication-driven and more vulnerable to economic fluctuations. Given my non-Swedish background, these roles might be more challenging in the Swedish work environment.
- Data Analyst roles are more technical and show stronger long-term growth. Given my background in business, I can differentiate myself in Data Analyst positions where technical and business skills intersect.
- Although I had hesitations about relocating to Stockholm, the data clearly shows that it remains the central hub for analyst careers in Sweden. This insight is shaping how I think about location choices.
- I discovered Looker for the first time – a tool I now want to explore.
- Regardless of role, I need to strengthen SQL, Python, and soft skills.
- This project confirmed that I enjoy the investigative aspect of data work.
8. What Could Be Improved
This project was designed as a first exploration, not a final product. Several areas could be improved to strengthen both reliability and depth:
Data Quality and Validation
- Expand validation beyond a 100-posting sample and cross check more industry reports.
- Test the impact of duplicate handling.
- Compare Arbetsförmedlingen postings with other sources (e.g. LinkedIn) to assess representativeness.
Analytical Depth
- Break down results by industry to understand sector-specific demand patterns.
- Analyze skill co-occurrence (e.g., SQL + Python vs. SQL + Excel) to identify common skill bundles.
- Benchmark Sweden’s results against the EU and global market to find Swedish specific patterns.
9. Documentations & Codes
Some documentations and codes:
Key Words Mapping Rules – Job Roles
Data analyst
- Data analyst
- Dataanalytiker
- Data analytics
- Dataanalys
- Datakonsult
- NOT affärsdataanalytiker
- NOT business data analyst
- NOT business analyst
- NOT business intelligence
- NOT BI Specialist
- NOT BI-konsult
Business analyst
- Business analyst
- Affärsanalytiker
- NOT Commercial Analyst
- NOT business intelligence
- NOT bi analyst
- NOT Systemutvecklare
- NOT IT-arkitekt
- NOT Verksamhetsanalytiker
- NOT sales analyst
Business intelligence analyst
- Business Intelligence Analyst
- Business intelligence analytiker
- Business Intelligence
- BI Analyst
- Bi-analyst
- BI-analytiker
- Business Intelligence konsult
- BI consultant
- BI konsult
- BI-konsult
- BI-Analytics
- BI Specialist
- NOT Utvecklare
- NOT Developer
Commercial analyst
- Commercial analyst
- Kommersiell analytiker
- Pricing analyst
- Prisanalytiker
- Pris analytiker
- Sales analyst
- Försäljningsanalytiker
- Försäljnings analytiker
- NOT Utvecklare
- NOT Developer
- NOT Business intelligence
Operation analyst
- Operations Analyst
- Process Analyst
- Verksamhetsanalytiker
- Processanalytiker
- Driftanalytiker
- Supply Chain Analyst
- NOT Utvecklare
- NOT Developer
- NOT Business intelligence
Digital analyst
NOT Marknadsundersökare
Web analyst
Webbanalytiker
Webb analytiker
Webbstrateg
Digital analyst
Digitalanalytiker
Digital Analytiker
Marketing analyst
Digital strateg
Digital strategy
Marknadsanalytiker
Konverteringsoptimerare
Konverteringsanalytiker
Conversion Specialist
CRO analyst
CRO konsult
SEO
SEM
Paid search
Sökspecialist
GTM
E-commerce Analyst
ecommerce analyst
Google Analytics
Growth analyst
Performance Marketing
Marketing Automation
NOT Utvecklare
NOT Developer
NOT sem vik
Sample Code for Digital Analyst Scripting (Python)
import requests
import json
import pandas as pd
import time
from datetime import datetime, timedelta
import logging
from collections import defaultdict
import os
import re
from calendar import monthrange
class DigitalAnalystScraper:
def __init__(self):
self.historical_url = "https://historical.api.jobtechdev.se"
self.headers = {
"accept": "application/json"
}
self.all_jobs = []
self.stats = defaultdict(int)
self.failed_chunks = []
# Setup logging
log_filename = f'digital_analyst_scraper_{datetime.now().strftime("%Y%m%d_%H%M%S")}.log'
logging.basicConfig(
level=logging.INFO,
format='%(asctime)s - %(levelname)s - %(message)s',
handlers=[
logging.StreamHandler(),
logging.FileHandler(log_filename)
]
)
self.logger = logging.getLogger(__name__)
self.logger.info(f"📋 Log file: {log_filename}")
# Search terms - focused on digital analyst roles
self.search_terms = [
'web analyst',
'webbanalytiker',
'webb analytiker',
'webbstrateg',
'digital analyst',
'digitalanalytiker',
'digital analytiker',
'marketing analyst',
'digital strateg',
'digital strategy',
'marknadsanalytiker',
'konverteringsoptimerare',
'konverteringsanalytiker',
'conversion specialist',
'cro analyst',
'cro konsult',
'seo',
'sem',
'paid search',
'sökspecialist',
'gtm',
'e-commerce analyst',
'ecommerce analyst',
'google analytics',
'marknadsundersökare',
'growth analyst',
'performance marketing',
'marketing automation'
]
# Keywords that must be in title (case insensitive)
self.include_keywords = [
'web analyst',
'webbanalytiker',
'webb analytiker',
'webbstrateg',
'digital analyst',
'digitalanalytiker',
'digital analytiker',
'marketing analyst',
'digital strateg',
'digital strategy',
'marknadsanalytiker',
'konverteringsoptimerare',
'konverteringsanalytiker',
'conversion specialist',
'cro analyst',
'cro konsult',
'seo',
'sem',
'paid search',
'sökspecialist',
'gtm',
'e-commerce analyst',
'ecommerce analyst',
'google analytics',
'marknadsundersökare',
'growth analyst',
'performance marketing',
'marketing automation'
]
# Keywords that exclude the job (case insensitive)
self.exclude_keywords = [
'utvecklare',
'developer',
'sem vik'
]
# Generate all months from 2016 to now
self.months = self.generate_months()
self.logger.info(f"📅 Months to process: {len(self.months)} ({self.months[0]} to {self.months[-1]})")
def generate_months(self):
"""Generate all months from 2016-01 to current month"""
months = []
current_date = datetime.now()
for year in range(2016, current_date.year + 1):
end_month = current_date.month if year == current_date.year else 12
for month in range(1, end_month + 1):
months.append(f"{year}-{month:02d}")
return months
def get_month_dates(self, year_month):
"""Get start and end dates for a month"""
year, month = map(int, year_month.split('-'))
last_day = monthrange(year, month)[1]
start_date = f"{year}-{month:02d}-01T00:00:00"
end_date = f"{year}-{month:02d}-{last_day:02d}T23:59:59"
return start_date, end_date
def search_month(self, query, year_month, limit=100, offset=0):
"""Search jobs for specific month"""
url = f"{self.historical_url}/search"
start_date, end_date = self.get_month_dates(year_month)
params = {
"q": query,
"limit": limit,
"offset": offset,
"published-after": start_date,
"published-before": end_date
}
try:
response = requests.get(url, headers=self.headers, params=params, timeout=30)
response.raise_for_status()
self.stats['api_calls'] += 1
return response.json()
except Exception as e:
self.logger.warning(f"API error for '{query}' {year_month}: {e}")
return None
def is_valid_digital_analyst_job(self, job):
"""Check if job title matches digital analyst criteria"""
title = job.get('headline', '').lower()
# Check if title contains any include keywords
has_include_keyword = any(keyword.lower() in title for keyword in self.include_keywords)
if not has_include_keyword:
return False
# Check if title contains any exclude keywords
has_exclude_keyword = any(keyword.lower() in title for keyword in self.exclude_keywords)
if has_exclude_keyword:
return False
return True
def get_month_jobs(self, search_term, year_month):
"""Get all valid digital analyst jobs for one search term in one month"""
jobs = []
offset = 0
limit = 100
while True:
data = self.search_month(search_term, year_month, limit, offset)
if not data or 'hits' not in data or not data['hits']:
break
batch = data['hits']
# Filter for valid digital analyst jobs only
valid_jobs = []
for job in batch:
if self.is_valid_digital_analyst_job(job):
job['search_term'] = search_term
job['collection_month'] = year_month
job['scraped_at'] = datetime.now().isoformat()
valid_jobs.append(job)
else:
self.stats['filtered_out'] += 1
jobs.extend(valid_jobs)
self.stats['jobs_found'] += len(valid_jobs)
# Check if we got all
total = data.get('total', {}).get('value', 0)
if len(jobs) + offset >= total:
break
offset += limit
time.sleep(0.2) # Brief pause
# Safety check
if offset > 3000:
self.logger.warning(f"Large month chunk: {search_term} {year_month}")
break
return jobs
def save_checkpoint(self, completed_months):
"""Save progress checkpoint"""
if not self.all_jobs:
return
checkpoint_file = f"digital_analyst_checkpoint_{completed_months}of{len(self.months)}_{datetime.now().strftime('%H%M%S')}.json"
with open(checkpoint_file, 'w', encoding='utf-8') as f:
json.dump({
'jobs': self.all_jobs,
'completed_months': completed_months,
'total_months': len(self.months),
'stats': dict(self.stats),
'timestamp': datetime.now().isoformat()
}, f, ensure_ascii=False, indent=2, default=str)
self.logger.info(f"💾 Checkpoint: {checkpoint_file} ({len(self.all_jobs)} jobs)")
def collect_all_jobs(self):
"""Main collection method - month by month"""
self.logger.info("🚀 DIGITAL ANALYST FOCUSED COLLECTION STARTING")
self.logger.info("=" * 60)
self.logger.info(f"📅 {len(self.months)} months to process")
self.logger.info(f"🔍 Search terms: {len(self.search_terms)} terms")
self.logger.info(f"✅ Include keywords: {len(self.include_keywords)} terms")
self.logger.info(f"❌ Exclude: utvecklare, developer, sem vik")
total_chunks = len(self.months) * len(self.search_terms)
self.logger.info(f"📦 {total_chunks:,} total month-term chunks")
self.logger.info("=" * 60)
chunk_count = 0
for month_idx, year_month in enumerate(self.months):
month_start = datetime.now()
month_jobs_before = len(self.all_jobs)
# Log progress every 6 months or early months
if month_idx % 6 == 0 or month_idx < 5:
progress = (month_idx / len(self.months)) * 100
self.logger.info(f"\n📅 MONTH {month_idx+1}/{len(self.months)}: {year_month} ({progress:.1f}%)")
self.logger.info(f" 📊 Valid digital analyst jobs so far: {len(self.all_jobs):,}")
# Process all search terms for this month
for term in self.search_terms:
chunk_count += 1
try:
month_jobs = self.get_month_jobs(term, year_month)
self.all_jobs.extend(month_jobs)
# Log significant finds
if len(month_jobs) > 3:
chunk_progress = (chunk_count / total_chunks) * 100
self.logger.info(f" 📈 {year_month} '{term}': {len(month_jobs)} valid jobs ({chunk_progress:.2f}%)")
except KeyboardInterrupt:
self.logger.info("ℹ️ Interrupted - saving progress...")
self.save_checkpoint(month_idx)
raise
except Exception as e:
self.failed_chunks.append(f"{term} - {year_month}: {e}")
self.logger.error(f"❌ Failed: {term} {year_month}: {e}")
time.sleep(0.1)
# Month completed
month_jobs_added = len(self.all_jobs) - month_jobs_before
month_duration = datetime.now() - month_start
if month_jobs_added > 10:
self.logger.info(f" ✅ {year_month}: +{month_jobs_added} valid jobs ({month_duration})")
# Checkpoint every year
if (month_idx + 1) % 12 == 0:
self.save_checkpoint(month_idx + 1)
# Remove duplicates
self.logger.info("\n🧹 Removing duplicates...")
original_count = len(self.all_jobs)
unique_jobs = {}
for job in self.all_jobs:
job_id = job.get('id')
if job_id and job_id not in unique_jobs:
unique_jobs[job_id] = job
self.all_jobs = list(unique_jobs.values())
removed = original_count - len(self.all_jobs)
self.logger.info(f"🗑️ Removed {removed} duplicates")
self.logger.info(f"✅ Final dataset: {len(self.all_jobs):,} unique digital analyst jobs")
return self.all_jobs
def save_results(self):
"""Save final results"""
if not self.all_jobs:
return None
timestamp = datetime.now().strftime("%Y%m%d_%H%M%S")
# Clean text for Excel - separate functions for different fields
def clean_text_short(text):
if not text:
return ''
text = str(text)
text = re.sub(r'[^a-zA-Z0-9\s\.,;:\-\(\)%/åäöÅÄÖ]', ' ', text)
text = re.sub(r'\s+', ' ', text).strip()
return text[:500]
def clean_text_full(text):
if not text:
return ''
text = str(text)
# Keep more characters for full descriptions, just clean up problematic ones
text = re.sub(r'[\x00-\x08\x0b\x0c\x0e-\x1f\x7f-\x9f]', ' ', text) # Remove control characters
text = re.sub(r'\s+', ' ', text).strip()
return text
# Create clean dataset
clean_data = []
for job in self.all_jobs:
employer = job.get('employer', {}) or {}
workplace = job.get('workplace_address', {}) or {}
salary = job.get('salary', {}) or {}
employment = job.get('employment_type', {}) or {}
pub_date = job.get('publication_date', '')
year = pub_date[:4] if pub_date else ''
month = pub_date[:7] if len(pub_date) >= 7 else ''
# Extract complete job information
description = job.get('description', {}) or {}
application_details = job.get('application_details', {}) or {}
must_have = job.get('must_have', {}) or {}
nice_to_have = job.get('nice_to_have', {}) or {}
occupation = job.get('occupation', {}) or {}
clean_job = {
'job_id': str(job.get('id', '')),
'search_term': clean_text_short(job.get('search_term', '')),
'title': clean_text_short(job.get('headline', '')),
'company': clean_text_short(employer.get('name', '')),
'city': clean_text_short(workplace.get('municipality', '')),
'region': clean_text_short(workplace.get('region', '')),
'publication_date': str(job.get('publication_date', '')),
'year': year,
'month': month,
'employment_type': clean_text_short(employment.get('label', '')),
'salary_min': str(salary.get('min', '')),
'salary_max': str(salary.get('max', '')),
'url': str(job.get('webpage_url', '')),
# Complete job description and details
'description_full': clean_text_full(description.get('text', '')),
'requirements': clean_text_full(description.get('requirements', '')),
'conditions': clean_text_full(description.get('conditions', '')),
'company_information': clean_text_full(description.get('company_information', '')),
# Application details
'application_email': str(application_details.get('email', '')),
'application_url': str(application_details.get('url', '')),
'application_reference': clean_text_short(application_details.get('reference', '')),
# Skills and requirements
'must_have_skills': clean_text_full(str(must_have.get('skills', '') if must_have.get('skills') else '')),
'must_have_education': clean_text_full(str(must_have.get('education', '') if must_have.get('education') else '')),
'must_have_experience': clean_text_full(str(must_have.get('work_experiences', '') if must_have.get('work_experiences') else '')),
'nice_to_have_skills': clean_text_full(str(nice_to_have.get('skills', '') if nice_to_have.get('skills') else '')),
'nice_to_have_education': clean_text_full(str(nice_to_have.get('education', '') if nice_to_have.get('education') else '')),
# Job classification
'occupation_label': clean_text_short(occupation.get('label', '')),
'number_of_vacancies': str(job.get('number_of_vacancies', '')),
'application_deadline': str(job.get('application_deadline', ''))
}
clean_data.append(clean_job)
# Save main CSV
df = pd.DataFrame(clean_data)
csv_file = f"digital_analyst_jobs_2016_2025_{timestamp}.csv"
df.to_csv(csv_file, index=False, encoding='utf-8')
self.logger.info(f"📊 Main CSV: {csv_file}")
# Try Excel
excel_file = None
try:
excel_file = f"digital_analyst_jobs_2016_2025_{timestamp}.xlsx"
df.to_excel(excel_file, index=False)
self.logger.info(f"📊 Excel: {excel_file}")
except Exception as e:
self.logger.warning(f"Excel failed: {e}")
# Create trend analysis
monthly_trends = defaultdict(int)
yearly_trends = defaultdict(int)
for job in clean_data:
year = job['year']
month = job['month']
if month:
monthly_trends[month] += 1
if year:
yearly_trends[year] += 1
# Monthly trends file
monthly_data = [{'month': month, 'digital_analyst_jobs': count}
for month, count in sorted(monthly_trends.items())]
monthly_df = pd.DataFrame(monthly_data)
monthly_file = f"digital_analyst_monthly_trends_{timestamp}.csv"
monthly_df.to_csv(monthly_file, index=False)
self.logger.info(f"📅 Monthly trends: {monthly_file}")
# Yearly trends file
yearly_data = [{'year': year, 'digital_analyst_jobs': count}
for year, count in sorted(yearly_trends.items())]
yearly_df = pd.DataFrame(yearly_data)
yearly_file = f"digital_analyst_yearly_trends_{timestamp}.csv"
yearly_df.to_csv(yearly_file, index=False)
self.logger.info(f"📈 Yearly trends: {yearly_file}")
# Search term breakdown
term_trends = defaultdict(int)
for job in clean_data:
term = job['search_term']
if term:
term_trends[term] += 1
term_data = [{'search_term': term, 'jobs_found': count}
for term, count in sorted(term_trends.items(), key=lambda x: x[1], reverse=True)]
term_df = pd.DataFrame(term_data)
term_file = f"digital_analyst_search_term_breakdown_{timestamp}.csv"
term_df.to_csv(term_file, index=False)
self.logger.info(f"🔍 Search term breakdown: {term_file}")
# Raw JSON backup
json_file = f"raw_digital_analyst_data_{timestamp}.json"
with open(json_file, 'w', encoding='utf-8') as f:
json.dump(self.all_jobs, f, ensure_ascii=False, indent=2, default=str)
self.logger.info(f"💾 Raw JSON: {json_file}")
return {
'main_csv': csv_file,
'excel': excel_file,
'monthly_trends': monthly_file,
'yearly_trends': yearly_file,
'search_term_breakdown': term_file,
'raw_json': json_file,
'total_jobs': len(self.all_jobs)
}
def print_summary(self):
"""Print final summary"""
if not self.all_jobs:
print("❌ No data collected")
return
print(f"\n🎉 DIGITAL ANALYST COLLECTION FINISHED!")
print("=" * 55)
print(f"✅ Focused on Digital Analyst positions only")
print(f"📊 Total Jobs: {len(self.all_jobs):,}")
print(f"📅 Period: {self.months[0]} to {self.months[-1]}")
print(f"🔍 API Calls: {self.stats['api_calls']:,}")
print(f"📈 Valid Jobs Found: {self.stats.get('jobs_found', 0):,}")
print(f"🔽 Jobs Filtered Out: {self.stats.get('filtered_out', 0):,}")
print(f"❌ Failed Chunks: {len(self.failed_chunks)}")
# Year breakdown
year_counts = defaultdict(int)
for job in self.all_jobs:
pub_date = job.get('publication_date', '')
if pub_date:
year = pub_date[:4]
year_counts[year] += 1
print(f"\n📈 YEARLY BREAKDOWN:")
for year in sorted(year_counts.keys()):
print(f" {year}: {year_counts[year]:,} digital analyst jobs")
# Search term breakdown
term_counts = defaultdict(int)
for job in self.all_jobs:
term_counts[job.get('search_term', 'Unknown')] += 1
print(f"\n🔍 TOP SEARCH TERMS:")
sorted_terms = sorted(term_counts.items(), key=lambda x: x[1], reverse=True)
for term, count in sorted_terms[:10]: # Show top 10
pct = (count / len(self.all_jobs)) * 100
print(f" '{term}': {count:,} jobs ({pct:.1f}%)")
# Include/exclude keyword analysis
print(f"\n🎯 KEYWORD ANALYSIS:")
include_matches = defaultdict(int)
exclude_matches = defaultdict(int)
for job in self.all_jobs:
title = job.get('headline', '').lower()
# Count include keyword matches
for keyword in self.include_keywords:
if keyword.lower() in title:
include_matches[keyword] += 1
print(f" 📈 Top Include Keywords Found:")
sorted_includes = sorted(include_matches.items(), key=lambda x: x[1], reverse=True)
for keyword, count in sorted_includes[:10]:
pct = (count / len(self.all_jobs)) * 100
print(f" '{keyword}': {count:,} jobs ({pct:.1f}%)")
# Main execution
if __name__ == "__main__":
print("🔍 DIGITAL ANALYST FOCUSED SCRAPER (2016-2025)")
print("=" * 60)
print("🎯 TARGET: Digital Analyst & Marketing Analytics positions")
print("✅ INCLUDE: Web analyst, Digital analyst, SEO, SEM, CRO, etc.")
print("❌ EXCLUDE: utvecklare, developer, sem vik")
print("🗓️ PERIOD: 2016 to now")
print("💾 Auto-saves checkpoints")
print("=" * 60)
months_count = len([f"{y}-{m:02d}" for y in range(2016, datetime.now().year + 1)
for m in range(1, 13 if y < datetime.now().year else datetime.now().month + 1)])
print(f"\n📊 Collection Details:")
print(f" 📅 Months: {months_count}")
print(f" 🔍 Search terms: 28 digital marketing/analytics terms")
print(f" 📦 Total chunks: ~{months_count * 28:,}")
print(f" 🎯 Focus: Digital Analyst & Marketing Analytics only")
print(f" 🚫 Excludes: Developer/Utvecklare/sem vik roles")
print(f"\n🎯 INCLUDE KEYWORDS:")
include_keywords = [
'Web analyst', 'Webbanalytiker', 'Webb analytiker', 'Webbstrateg',
'Digital analyst', 'Digitalanalytiker', 'Digital analytiker',
'Marketing analyst', 'Digital strateg', 'Digital strategy',
'Marknadsanalytiker', 'Konverteringsoptimerare', 'Konverteringsanalytiker',
'Conversion specialist', 'CRO analyst', 'CRO konsult', 'SEO', 'SEM',
'Paid search', 'Sökspecialist', 'GTM', 'E-commerce analyst',
'Ecommerce analyst', 'Google Analytics', 'Marknadsundersökare',
'Growth analyst', 'Performance marketing', 'Marketing automation'
]
for i, keyword in enumerate(include_keywords, 1):
print(f" {i:2d}. {keyword}")
print(f"\n🚫 EXCLUDE KEYWORDS:")
print(f" 1. Utvecklare")
print(f" 2. Developer")
print(f" 3. Sem vik")
response = input(f"\n🚀 Start focused digital analyst collection? (y/n): ").lower()
if response != 'y':
print("Cancelled.")
exit()
scraper = DigitalAnalystScraper()
try:
start_time = datetime.now()
print(f"\n⏰ Started: {start_time}")
jobs = scraper.collect_all_jobs()
if jobs:
files = scraper.save_results()
scraper.print_summary()
end_time = datetime.now()
duration = end_time - start_time
print(f"\n⏰ Runtime: {duration}")
print(f"⚡ Rate: {len(jobs)/duration.total_seconds()*60:.1f} jobs/min")
print(f"\n📁 FILES CREATED:")
print(f" 📊 {files['main_csv']}")
if files['excel']:
print(f" 📋 {files['excel']}")
print(f" 📈 {files['yearly_trends']}")
print(f" 📅 {files['monthly_trends']}")
print(f" 🔍 {files['search_term_breakdown']}")
print(f" 💾 {files['raw_json']}")
print(f"\n🏆 SUCCESS!")
print(f"✅ Complete Digital Analyst dataset!")
print(f"📈 Perfect for digital marketing trend analysis!")
else:
print("❌ No data collected")
except KeyboardInterrupt:
print("\nℹ️ Stopped by user")
if scraper.all_jobs:
print("💾 Saving partial data...")
scraper.save_results()
except Exception as e:
print(f"\n❌ Error: {e}")
if scraper.all_jobs:
print("💾 Saving partial data...")
scraper.save_results()
Sample Code for Data Cleaning (SQL)
-- Check jobs with same job ID
SELECT *
FROM (
SELECT
*,
COUNT(*) OVER (PARTITION BY job_id) AS cnt
FROM `arbet-470613.dataset.6jobs`
)
WHERE cnt > 1;
-- Because each role's data is scripted separately, a job can be both taken for data analyst and bi analyst
SELECT *
FROM `arbet-470613.dataset.ex_digital`
WHERE search_term = 'data analytics'
AND LOWER(title) LIKE '%business intelligence%';
-- Delete the one that doesn't seem reasonable, and keep only one
DELETE
FROM `arbet-470613.dataset.ex_digital`
WHERE search_term = 'data analytics'
AND LOWER(title) LIKE '%business intelligence%';
-- Change some job's role type
SELECT *
FROM `arbet-470613.dataset.6jobs`
WHERE role = 'Data Analyst'
AND regexp_contains(LOWER(title), r'marketing')
UPDATE `arbet-470613.dataset.6jobs`
SET role = 'Operation Analyst'
WHERE role = 'Data Analyst'
AND REGEXP_CONTAINS(LOWER(title), r'supply planning');
DELETE FROM `arbet-470613.dataset.5jobs`
WHERE role = 'Data Analyst'
AND REGEXP_CONTAINS(LOWER(title), r'marketing');
-- Check and delete obvious spam
SELECT *
FROM `arbet-470613.dataset.6jobs`
WHERE description IN(
SELECT description
FROM `arbet-470613.dataset.6jobs`
GROUP BY description
HAVING COUNT(*) >10
)

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